Hoarding Branding Installation for EL&N London Abu Dhabi
Ninety Nine Advertising LLC produced and installed large-format hoarding branding for EL&N London in Abu Dhabi. Designed to transform a temporary perimeter enclosure into a polished brand experience, the completed installation features high-resolution lifestyle imagery, coordinated pink brand colours, precisely aligned graphic panels, and cleanly wrapped external corners.
Project Snapshot
The completed hoarding combined EL&N London’s distinctive pink visual identity with high-resolution food photography, decorative patterns, promotional messages, and brand information. Careful panel alignment and corner finishing created a consistent presentation across the highly visible, pedestrian-facing enclosure.
- Client / Venue: EL&N London
- Location: Abu Dhabi
- Project Type: Large-scale external hoarding branding and temporary perimeter graphics
- Our Scope: Artwork preparation, large-format printing, supply, and installation of full-coverage branded hoarding graphics across the external perimeter enclosure
- Sector: Hospitality / Café / Food and Beverage
The Brief: Large-Scale Hoarding Branding for EL&N London in Abu Dhabi
EL&N London is an internationally recognised café and lifestyle brand known for its distinctive pink interiors, premium food presentation, and highly coordinated visual identity.
For Ninety Nine Advertising LLC, the requirement was to transform the temporary enclosure surrounding the Abu Dhabi venue into a visually engaging extension of the EL&N brand. Rather than leaving the perimeter as a plain construction barrier, the hoarding needed to create anticipation, promote the café’s products, and maintain a refined appearance while the enclosed area remained operational or under development.
Because the enclosure occupied a prominent pedestrian-facing location, the graphics required consistent colour reproduction, accurate panel-to-panel alignment, sharp photographic output, and clean finishing around corners and changes in direction. The completed treatment also needed to remain visually balanced when viewed from multiple approaches around the venue.
Hoarding Branding Scope Delivered for EL&N London
Ninety Nine Advertising LLC produced and installed a coordinated external hoarding branding package for EL&N London in Abu Dhabi.
The visible scope included full-coverage large-format graphics installed across the temporary perimeter panels, using a combination of branded backgrounds, decorative illustrations, promotional messaging, and high-resolution food and beverage photography.
Elements visible within the completed venue and installation photos include:
- Full-coverage printed graphics across the external hoarding perimeter
- High-resolution food, dessert, and beverage photography
- EL&N London logos, promotional messages, and social media information
- Coordinated pink backgrounds reflecting the café’s established visual identity
- Decorative illustrated patterns integrated between promotional panels
- Precisely aligned graphics across adjoining hoarding sections
The project required a large-scale temporary branding treatment capable of delivering strong visual communication while remaining consistent with the premium character of the EL&N London brand.
Related Signage Services
Compare the venue branding approach in our Golden Dragon storefront and hoarding project.
Hoarding Printing, Production & Installation Solution
This project was delivered as a coordinated exterior branding package rather than a collection of individually installed advertising panels.
The graphic elements had to maintain EL&N London’s recognisable colour palette, preserve the clarity of detailed food photography, and remain visually consistent across several elevations of the temporary enclosure. In practical terms, this required careful artwork preparation, controlled large-format printing, and accurate positioning of every graphic section during installation.
Particular attention was given to the transitions between decorative patterns, promotional panels, and product imagery. Each section was positioned to maintain the intended artwork sequence while preventing visible misalignment at panel joints.
The external corners required equally careful treatment. Rather than terminating the artwork abruptly at each edge, the graphics were installed and finished to create smooth visual transitions around the enclosure. This allowed the branding to appear continuous when viewed from different pedestrian routes surrounding the venue.
Project Outcome: A Distinctive Branded Perimeter for EL&N London, Abu Dhabi
The completed hoarding branding transformed the temporary perimeter surrounding EL&N London into a highly visible and engaging brand feature.
By combining large-format food photography, promotional messaging, decorative illustrations, and the café’s distinctive pink identity, Ninety Nine Advertising LLC helped maintain a premium customer-facing presence throughout the enclosed period. The result is a polished, colourful, and highly recognisable perimeter that promotes the EL&N London experience while concealing the temporary area behind it.