Premium Storefront Glass Branding and Hoarding Branding for Golden Dragon
Ninety Nine Advertising LLC delivered a comprehensive Storefront Glass Branding and internal mall Hoarding Branding solution for Golden Dragon. Celebrating 50 years in the UAE, these high-impact graphics seamlessly combine heritage messaging with appetizing visuals, ensuring complete brand visibility during their latest venue development.
Project Snapshot
The completed graphics celebrate the brand's 50-year legacy in the UAE while showcasing their diverse Asian menu offerings through elegant iconography and high-resolution food photography. Careful panel alignment created a consistent and premium presentation across both the mall-facing barricades and the exterior glass facade.
- Client / Venue: Golden Dragon
- Location: Deerfields Mall, Al Bahyah, Abu Dhabi
- Project Type: Exterior Storefront Glass Branding and interior Hoarding Branding
- Our Scope: Artwork preparation, large-format printing, supply, and installation of full-coverage graphics for both mall barricades and exterior glass folding doors.
- Main Fit-Out Contractor: Not Specified
- Sector: Hospitality / Restaurant / Food and Beverage
The Brief: Storefront Glass Branding & Hoarding Branding for Golden Dragon
Golden Dragon is a celebrated culinary institution, proudly marking "50 Years in UAE". For Ninety Nine Advertising LLC, the requirement was to produce both temporary and permanent visual treatments that reflect the restaurant's legacy and expansive menu.
The interior Hoarding Branding needed to effectively conceal ongoing site work while promoting the restaurant's dishes using high-resolution food photography, including Dim Sum, Sushi, Pad Thai, and Wok specialties. Simultaneously, the exterior Storefront Glass Branding required precise application across a series of folding glass doors. The graphics needed to maintain the brand's iconic gold and black aesthetic, ensuring that all typography and menu icons aligned perfectly across the panel divisions.
Signage Scope Delivered for Golden Dragon
Ninety Nine Advertising LLC produced and installed a coordinated branding package tailored to both interior and exterior environments. The visible scope included full-coverage large-format graphics installed across mall barricades and precision-cut decals applied to architectural glass.
Elements visible within the completed venue and installation photos include:
- Full-coverage Hoarding Branding across interior mall barricades featuring large-scale culinary imagery.
- Storefront Glass Branding expertly applied to multi-panel folding doors.
- Integration of 50th-anniversary messaging and multi-emirate location details including Abu Dhabi, Dubai, and Sharjah.
- Precision-aligned iconography for signature dishes such as Dim Sum, Ramen, Sushi, Pad Thai, Bao, and Wok.
- Seamless panel-to-panel graphic alignment across structural breaks and corner folds.
- High-contrast gold typography on matte black backgrounds reflecting the established visual identity.
Related Signage Services
See also our interior wall graphics for Golden Dragon at Deerfields Mall, documented as a separate installation.
For another hospitality hoarding installation, see our EL&N London project.
Hoarding Branding and Storefront Glass Branding Solution
This project was delivered as a cohesive exterior and interior branding package, requiring the precise execution of two distinct products.
The Hoarding Branding installation utilized premium materials to ensure vibrant color reproduction of the culinary photography under interior mall lighting conditions. Ninety Nine Advertising LLC ensured that panel joints were flawlessly aligned to present a unified promotional message without visual interruption.
For the exterior application, the Storefront Glass Branding demanded exact measurements and strategic application to accommodate the folding door mechanisms. The graphics had to remain legible and visually striking, maintaining the bold contrast of gold text and illustrations against the dark background across every individual pane.
Project Outcome: A Distinctive Brand Presence for Golden Dragon
The combined Hoarding Branding and Storefront Glass Branding installations established a powerful, multi-faceted visual footprint for Golden Dragon.
By leveraging striking black and gold aesthetics alongside vivid food photography, Ninety Nine Advertising LLC delivered a premium finish that effectively conceals construction while celebrating the brand's 50-year milestone and wide regional presence. The result is a polished and highly recognizable facade that engages pedestrians and honors a true UAE culinary legacy.