Themed Venue & 3D Reception Signage for Mission: Play! by Mattel
Ninety Nine Advertising LLC fabricated and installed custom signage and environmental branding for Mission: Play! by Mattel at The Galleria Al Maryah Island, Abu Dhabi, supporting a high-traffic family entertainment destination with durable branded elements across the visitor experience.
Project Snapshot
Ninety Nine Advertising LLC delivered custom signage fabrication and installation for Mission: Play! by Mattel at The Galleria Al Maryah Island, Abu Dhabi.
Working in coordination with Havelock One, the project involved the production and installation of themed signage and environmental branding elements for a major family entertainment venue built around globally recognised Mattel brands.
Client / Venue: Mission: Play! by Mattel
Location: The Galleria Al Maryah Island, Abu Dhabi
Project Type: Themed venue signage and environmental branding
Our Scope: Fabrication and installation of custom signage and branded environmental elements
Main Fit-Out Contractor: Havelock One
Sector: Family entertainment / indoor themed attraction
The Brief: Themed Venue Signage for Mission: Play! by Mattel at The Galleria, Abu Dhabi
Mission: Play! by Mattel is a branded entertainment destination designed around immersive themed zones and a high-energy family visitor experience.
For Ninety Nine Advertising LLC, the requirement was to fabricate and install custom signage elements that matched the visual identity of the venue, supported themed storytelling, and held up to the practical demands of a busy public destination. The work needed to balance strong brand presentation with durability, finish quality, and clean installation across a premium mall environment.
Because this was not a generic retail unit with one logo above a door. It was a branded attraction environment, which means every signage element had to look deliberate, consistent, and ready for constant public interaction.
Signage Scope Delivered for Mission: Play! by Mattel, Abu Dhabi
Ninety Nine Advertising LLC fabricated and installed a package of custom signage and environmental branding elements for Mission: Play! by Mattel.
The visible scope included themed branded pieces across the venue, including custom 3D signage, feature branding elements, and zone-specific signage supporting Mattel’s best-known brand worlds.
Elements visible within the completed venue and fabrication photos include:
- Hot Wheels Speed Racing themed signage
- Barbie You Can Be Anything branded signage
- Barbie Dance Party illuminated feature signage
- Custom 3D reception / feature branding
- Environmental branding elements integrated into themed public-facing areas
The project required signage that could deliver strong visual impact while working within a highly designed indoor environment shaped around guest movement, photo moments, and repeat visitor engagement.
Related Signage Services
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Fabrication & Installation Solution
This project was delivered as a custom fabrication and installation package rather than an off-the-shelf signage supply job.
The branded elements had to align with the themed environment, maintain clean visual quality, and support the immersive character of the venue. In practical terms, that meant producing signage with strong dimensional presence, accurate branding, and finishes suitable for a high-traffic entertainment setting.
The attached project visuals show a mix of custom fabricated 3D brand elements and themed signage pieces across the Barbie and Hot Wheels experiences. These are exactly the types of pieces that separate a serious fabrication company from a place that only prints stickers and hopes for the best.
Ninety Nine Advertising LLC handled the fabrication and installation scope, supporting the wider venue delivery in coordination with Havelock One as the main fit-out contractor.
Project Outcome: Stronger Themed Guest Experience for Mission: Play! by Mattel, Abu Dhabi
The completed signage package supported the launch and operation of a highly branded family entertainment venue at The Galleria Al Maryah Island.
By fabricating and installing custom themed signage and environmental branding, Ninety Nine Advertising LLC helped translate brand identity into physical visitor-facing elements across the venue environment. The result is a more immersive, visually controlled, and guest-ready destination experience.